Communication strategies and visual identification of brands
Florahumus
At the request of Fasing SA, we prepared a marketing communication strategy document for the Florahumus brand in the B2B sector. Our work on this document was preceded by a stage of market diagnosis, competition analysis and analysis of the brand's potential. The strategy document contained the following modules: strategic assumptions for the brand, including the transfer of identified product distinguishing features (USP) to the promotion concept, proposal of a key message and promotional slogan for the brand, identification of strategy recipients and consumer insights, setting strategy goals, selection of methods (channels and tools ) reaching individual target groups, developing the concept of information, promotional and training materials in the field of sales and promotional argumentation.
Polkowice. The heart of the Copper Belt
As part of the cooperation with the Polkowice brand, our agency developed the concept and designed the new Polkowice logo along with the preparation of the Brand Book and the Visual Identification System. Then we started working on developing a promotional strategy document for the Polkowice Commune along with designing a Municipal Information System for the commune.
After developing and implementing a new logo for Polkowice, an image campaign for the commune was carried out, including the following activities: script and production of a promotional film along with its broadcast in cinemas and on YouTube, broadcast of articles on the Internet, production and broadcast of radio spots.
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Katowice. Tourist information system of the historic Nikiszowiec estate
As part of cooperation with the City of Katowice, we designed and created a tourist information system in the historic Nikiszowiec housing estate in Katowice. The order included the preparation of a design of information carriers/pylons, which was preceded by historical consultations. In the next stage of work, a total of 19 information carriers were produced and installed, which were located in nineteen characteristic locations in Nikiszowiec.
Pszczyna. Princess Daisy's Pearl
Pszczyna is a unique place on the map of Upper Silesia. This is certainly why working on the strategy for Pszczyna was a unique challenge for our team. Before the document called "Strategy for the Promotion of Pszczyna" was created, we carried out a number of meetings and social consultations, the aim of which was to collect information, opinions and recommendations, mainly from residents and local government officials, entrepreneurs and people responsible for culture. The most important recommendation of the strategy was the figure of Princess Daisy, who - as the embodiment of the features assigned to the Pszczyna brand - became its ambassador and an icon used in various communication activities of Pszczyna.
Tauron Ciepło is an entity with a unique marketing context. It operates in the B2B area, but the end beneficiary of the product sold is the individual customer/consumer. The service was divided into two parts: analytical and research and postulative. In addition to practical operational recommendations, the document also defined the strategic assumptions of marketing communication, its tasks and models for measuring goal achievement.
Carbon pellets VARMO
At the request of and in cooperation with Polski Koks SA, we provided marketing support for entering the market of a new product - ecological fuel. Thanks to our work and our recommendations, the product was named Varmo (which means "heat" in Esperanto). Simultaneously with the naming work, we prepared a product logo and comprehensive visual identification for the brand, as well as a number of graphic designs, including: packaging, a folder for distributors and various information and promotional materials.
