Multimedia campaigns
Tychy Water Park campaign
A long-term, multi-season campaign introducing a new recreational facility to the market - Water Park Tychy. The campaign was launched while the park was being constructed. The first phase of promotional activities included the production of a teaser promotional spot, which became viral and was viewed on YouTube by nearly 100,000 people. people. Later campaign activities included: creation, script and production of promotional films, advertising on the radio, the Internet and in the press, OOH activities, production of gadgets and printing materials.
Campaign "Why Białystok?"
An innovative promotional campaign for the Białystok City Hall, in which we used our original idea of "crowd promotion", i.e. creating communication together with the campaign's addressees. The aim of the "Why Białystok?" campaign, organized as part of the "Study in Białystok" project, was to create a community interested in studying in Białystok through a multi-threaded presentation of the city's attributes. The finale of the campaign was an event on the Białystok market square, during which the results of the competition (which was the axis of the campaign) were announced and prizes were awarded. A special attraction of the meeting was the concert of Grzegorz Hyżego. A unique tool of the campaign was the videoblog "dlategobialystok.blogspot.com" run by the competition winners, who created film materials promoting studying in Białystok and the city itself.
"Me mushroom" campaign
"Me mushroom" is our agency's original campaign, prepared for the Cultivated Mushroom Industry Association. The aim of the campaign was to expand culinary awareness and to promote and educate about the place of mushrooms in our diet. As part of the nationwide campaign, we carried out a number of promotional activities, starting from the development of the campaign logo and the involvement of campaign ambassadors, Kurt Scheller and Przemysław Błaszczyk, through the creation of an information and educational website, advertising in the media (industry press, OOH media, radio, internet) to the organization of a series tastings combined with culinary shows in the largest retail chains, participation in fairs and promotion of mushrooms in a nationwide chain of restaurants.
Western Amusement Park "Twinpigs" campaign
We developed a detailed marketing communication strategy document for the "Twinpigs" theme park and then gradually implemented its assumptions by implementing a multi-channel campaign promoting the park. We conducted advertising activities on the Internet, in the press, on the radio, and on OOH media (billboards, citylights, large-format grids, buses and trams). As part of the campaign, we also conducted a series of events in shopping centers in the region and a thematic study tour for journalists.
